Outbound Text Messaging in the US (10DLC)

*Process not LIVE yet, but coming soon!*

Why 10DLC

You only need to submit for 10DLC registration if you want to send outbound text messages from USA Local Phone numbers to USA Local Phone numbers. Outside of the USA there is no text messaging compliance requirements.

There is a faster, cheaper, and easier text messaging compliance process if you want to use a USA Toll Free phone number instead of a USA Local phone number. The benefit of a toll free number are that it has a high throughput and cheaper compliance fees (free to register). The downside is that it is much more difficult to register multiple USA toll free phone numbers than getting many USA Local numbers and the cost per message on Toll Free is slightly higher.

Toll Free Registration Process: https://support.telnyx.com/en/articles/10729979-toll-free-verification-request-guide.

10DLC Fees: https://support.telnyx.com/en/articles/5634625-10dlc-fees-and-charges

Per Message Pricing Local vs Toll Free: https://portal.telnyx.com/#/pricing/messaging

You also have the option to use a USA Short Code phone number instead of Toll Free or Local if the text message volume is very high and deliverability is a priority. The downside is that a monthly Short Code lease starts at $1,000 per month and the ordering process can take 6 weeks+.

Short Code Ordering: https://support.telnyx.com/en/articles/10245573-us-short-code-ordering-process

Once you pick how you want to text your American contacts then you can start the compliance process for the texting channel you picked.

For 10DLC the process is:

Create a brand

https://support.telnyx.com/en/articles/5896911-how-to-create-a-10dlc-brand

A brand represents one perceived sender and gatherer of opt in. If you are having a hard time conceptualizing then just think, "Who does the recipient of the text message think the text message is coming from?" and that should be the brand. The entity perceived as sending the message should also be the entity who got permission from the recipient to send them a text message. You can create up to 10,000 brands on a Telnyx account. The brand must have a verified status before you can create a campaign.

2. Create a campaign

https://support.telnyx.com/en/articles/6339152-how-to-create-a-10dlc-campaign

A campaign represents a definable segment of traffic. It has nothing to do with the traffic being automated, marketing, or sent in mass. Any text sent from a business can be categorized into one if the 10DLC use cases:

https://support.telnyx.com/en/articles/10684248-10dlc-use-cases.

3. Campaign Processing:

Once you have successfully verified the brand and created the campaign then it goes through processing for approval by Telnyx and by the carriers.

The possible statuses of your campaign are:

TCR_FAILED

Signifies that some field did not meet a technical requirement of TCR's. An example would be submitting a mixed use case campaign with only 1 sample message. Because a mixed use case has more than 1 sub use case then you are required to have more than 1 sample message to create the campaign. We can check which field caused the failure if you email us at 10dlcquestions@telnyx.com.

TCR_ACCEPTED

The campaign was created successfully and is awaiting feedback from the Telnyx Messaging Compliance Team.

TELNYX_FAILED

The Telnyx Messaging Compliance Team has some feedback on the campaign that should be corrected before submitting to the carriers. The feedback will be in the decline reason field.

MNO_PENDING

The campaign has been submitted for carrier review and approval.

MNO_REJECTED

The carrier has declined the campaign and the error in the decline reason should indicate what field caused the decline.

MNO_PROVISIONED

The carrier has approved the campaign and you are ready to assign local US phone numbers to the campaign and start sending once the assignment is complete. Number assignment and unassignment normally takes a few hours.