Last updated 10/19/2021

A2P 10DLC allows businesses to send application-to-person text messages (A2P) using local long codes. This resource contains a breakdown of all fees being charged by carriers to register 10DLC brands and campaigns and send messages using 10DLC numbers. This resource also contains other fees charged by carriers for activities related to 10DLC. and non-compliance fees charged by carriers relating to 10DLC.

For more information on 10DLC, refer to our frequently asked questions article.

All fees charged by carriers are passed through by Telnyx to our customers with no added cost.

Contents

  1. 10DLC Registration Fees

  2. 10DLC Carrier Fees

  3. T-Mobile Non-Recurring 10DLC Messaging Fees

  4. T-Mobile 10DLC Non-Compliance Fees

  5. Small Business Low Volume 10DLC Campaign Type Fees

10DLC Registration Fees

Brand

$4, one time

Campaign

$50 T-Mobile fee, one time per campaign

This T-Mobile fee is currently waived but will be charged starting December 1, 2021.

$2-10/month per campaign, dependent on use case.

Campaign fees are billed for 3 months initially, then subsequently on a monthly recurring basis.

10DLC Carrier Fees

Carrier

SMS

MMS

Verizon Wireless

$0.00255 to send

Free to receive

$0.0052 to send

Free to receive

US Cellular

$0.005 to send

Free to receive

$0.01 to send

Free to receive

T-Mobile (including former Sprint network)

$0.003 to send and receive

$0.01 to send and receive

AT&T

$0.002 per SMS segment

(Class A, B, C, D, E, F, G, K, N, S, T, W)

$0.04 per SMS segment

(Not tagged / no class)

$0.0035 per MMS segment

(Class A, B, C, D, E, F, G, K, N, S, T, W)

$0.05 per MMS segment

(Not tagged / no class)

Effective December 1, 2021, T-Mobile will be increasing fees for traffic from phone numbers not registered for 10DLC:

Carrier

SMS

MMS

T-Mobile

Traffic from numbers not registered for 10DLC

$0.004 to send and receive

Effective December 1st, 2021

$0.013 to send and receive

Effective December 1st, 2021

T-Mobile Non-Recurring 10DLC Messaging Fees

T-Mobile Special Business Review Request

T-Mobile requires this review if you require a daily maximum volume that exceeds 200,000 messages per brand.

Cost: $5,000, one time

This fee is currently waived but will be charged starting December 1st, 2021.

T-Mobile Number Pool Request

This applies if your campaign or use case requires 50 or more phone numbers (10 DLC addresses) attached to a given brand.

The amount of this fee has not been shared at this time.

T-Mobile Campaign Activation or Migration

One-time fee for each campaign registered. This fee does not apply to sole proprietor use cases.

Cost: $50, one time

This fee will be charged starting December 1, 2021.

T-Mobile NNID Registration

This pass-through fee is charged where a customer requires the creation and use of an NNID separate from the default NNID that Telnyx provides to be used for new 10 DLC programs.

Cost: $2,000, one time

T-Mobile 10DLC Non-Compliance Fees

Text enablement

This pass-through fee is applied if T-Mobile receives a complaint where you or your message sender text-enables a 10-digit NANP telephone number and sends messages prior to verification of message sender ownership and/or letter of authorization.

Cost: $10,000 per violation

Grey Route

This pass-through fee is applied if A2P messages are sent over P2P routes.

Cost: $10 per message

This fee will be charged starting January 1, 2022.

10DLC Long Code Program Evasion

This pass-through fee is applied if a program is found to be using techniques like snowshoeing, dynamic routing, or non-approved number replacement.

Cost: $1,000 per violation

Content Violation

This pass-through fee is applied for each unique instance of the third or any subsequent notification of content violating the T-Mobile Code of Conduct involving the same content provider. This includes SHAFT (Sex, Hate, Alcohol, Firearms, Tobacco) violations, spam, phishing, and messaging that meets the Severity 0 violation threshold per the CTIA Short Code Monitoring Handbook.

Cost: $10,000 per violation

Small Business Low Volume 10DLC Campaign Type Fees

This is a special campaign type that can be used by any small business with low volume needs. (Daily volume less than 2,000 messages). If this campaign type is applicable to your organization, we recommend that you use this. For this campaign, the registration fees noted above do not apply.

Monthly cost

$0.75 per month, per campaign

No other 10DLC brand/campaign fees are applicable

Brand registration

Free

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