10DLC Fees and Charges
Last updated 1/18/2023
A2P 10DLC allows businesses to send application-to-person text messages (A2P) using local long codes. This resource contains a breakdown of all fees being charged by carriers to register 10DLC brands and campaigns and send messages using 10DLC numbers. This resource also contains other fees charged by carriers for activities related to 10DLC. and non-compliance fees charged by carriers relating to 10DLC.
For more information on 10DLC, refer to our frequently asked questions article.
All fees charged by carriers are passed through by Telnyx to our customers with no added cost.
Contents
10DLC Registration Fees
Brand registration | $4, one time |
Campaign registration | $15 per campaign, one-time (manual vetting fee as of January 26th, 2023) |
Monthly cost | $2-10/month per campaign, dependent on use case.
Campaign fees are billed for 3 months initially, then subsequently on a monthly recurring basis. |
Sole Proprietor Campaign Type Fees
NOTE: Until further notice no Sole Proprietor Campaigns are to be accepted by T-Mobile.
This is a special campaign type that can be used by any small business with low volume needs. (Daily volume less than 2,000 messages). If this campaign type is applicable to your organization, we recommend that you use this. The fees above do not apply to this type of campaign.
Brand registration | Free |
Campaign registration | $1, one time |
Monthly cost | $0.75/month, per campaign |
10DLC Carrier Fees
Carrier | SMS | MMS |
Verizon Wireless | $0.003 to send Free to receive | $0.005 to send Free to receive |
US Cellular | $0.005 to send Free to receive | $0.01 to send Free to receive |
T-Mobile (including former Sprint network) | $0.003 to send and receive | $0.01 to send and receive |
AT&T | $0.002 to send Free to receive | $0.0035 to send Free to receive |
T-Mobile and AT&T have notified customers of increasing fees for traffic for phone numbers not registered for 10DLC, effective March 1, 2022.
Carrier | SMS | MMS |
T-Mobile Traffic from numbers not registered for 10DLC | $0.004 to send and receive
| $0.013 to send and receive |
AT&T Traffic from numbers not registered for 10DLC | $0.004 to send and receive | $0.005 to send and receive
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AT&T and T-Mobile have notified customers of further increasing fees for outbound traffic for phone numbers not registered for 10DLC, effective June 1, 2023.
Carrier | SMS | MMS |
T-Mobile Traffic from numbers not registered for 10DLC | $0.005, to send (Increasing to $0.008 by Dec 1st) | $0.014, to send (Increasing to $0.017 by Dec 1st) |
AT&T Traffic from numbers not registered for 10DLC | $0.01 to send | $0.015 to send |
T-Mobile Non-Recurring 10DLC Messaging Fees
T-Mobile Special Business Review Request | T-Mobile requires this review if you require a daily maximum volume that exceeds 200,000 messages per brand.
Cost: $5,000, one time
This fee is currently waived until further notice. |
T-Mobile Number Pool Request | This applies if your campaign or use case requires 50 or more phone numbers (10DLC addresses) attached to a given brand.
Cost: $2,000, one time |
T-Mobile Campaign Activation - Sole Proprietor use case | One-time fee for each campaign registered.
Cost: $1, one time |
T-Mobile NNID Registration | This pass-through fee is charged where a customer requires the creation and use of an NNID separate from the default NNID that Telnyx provides to be used for new 10 DLC programs.
Cost: $2,000, one time |
T-Mobile 10DLC Non-Compliance Fees
Text enablement | This pass-through fee is applied if T-Mobile receives a complaint where you or your message sender text-enables a 10-digit NANP telephone number and sends messages prior to verification of message sender ownership and/or letter of authorization.
Cost: $10,000 per violation |
Grey Route | This pass-through fee is applied if A2P messages are sent over P2P routes.
Cost: $10 per message
This fee is currently not being charged until further notice. |
10DLC Long Code Program Evasion | This pass-through fee is applied if a program is found to be using techniques like snowshoeing, dynamic routing, or non-approved number replacement.
Cost: $1,000 per violation |
Content Violation | This pass-through fee is applied for each unique instance of the third or any subsequent notification of content violating the T-Mobile Code of Conduct involving the same content provider. This includes SHAFT (Sex, Hate, Alcohol, Firearms, Tobacco) violations, spam, phishing, and messaging that meets the Severity 0 violation threshold per the CTIA Short Code Monitoring Handbook.
Cost: $10,000 per violation |