2FA: Any authentication, verification, or one-time passcode.

Account Notification: Standard notifications for account holders, relating to and being about an account.

Customer Care: All customer care interaction, including but not limited to account management and customer support.

Delivery Notifications: Notification about the status of the delivery of a product or service.

Fraud Alert Messaging: Notifications regarding potential fraudulent activity on a user's account.

Higher Education: Messaging created on behalf of Colleges or Universities, including School Districts and education institutions. This use case is NOT for the "free to the consumer" messaging model.

Low Volume Mixed: For Brands that have multiple use cases and only need very low messaging throughput. Examples include: test or demo accounts, small businesses (single Doctor's office, single Pizza shop), etc. Maximum of 5 sub Standard use cases.

Machine-to-Machine (M2M): Machine-to-Machine (M2M) is a process that implies wireless communication between two or more physical assets. There is no human interaction in the Machine-to-Machine campaign. Subscriber-facing campaigns are prohibited. This is a dedicated use case.

Marketing: Any communication that includes marketing and/or promotional content

Mixed: For brands that have multiple use cases and want to run them on the same campaign. Minimum of 2 sub use cases and a maximum of 5 sub use cases.

Polling and voting: The sending of surveys and polling/voting campaigns.

Public Service Announcement: Informational messaging to raise an audience's awareness about important issues.

Security Alert: A notification that the security of a system, either software or hardware, has been compromised in some way and there is an action you need to take.