United Arab Emirates: SMS Guidelines

MCC: 424
Dial Code: 971

Alphanumeric Sender IDs are supported with registration. Alphanumeric Sender ID registration is required.

For promotional traffic, the suffix "AD" must be added to the Alphanumeric Sender for traffic distinction.

Promotional traffic is not allowed between 09:00 pm and 07:00 local time, all traffic submitted during this time window will be queued and delivery will be attempted outside the time period.

Religious, gambling political or adult traffic is prohibited.

The use of generic Alpha Sender IDs is not recommended. Alpha Senders should be directly related to the message content.

Please make sure to always refer to our Acceptable Use Policy for Messaging.

For more information on Alpha Sender ID registration kindly reach out to alpha_sender_id@telnyx.com.