United Arab Emirates: SMS Guidelines

MCC: 424
​Dial Code: 971
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Alphanumeric Sender IDs are supported with registration. Alphanumeric Sender ID registration is required.
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For promotional traffic, the suffix "AD" must be added to the Alphanumeric Sender for traffic distinction.
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Promotional traffic is not allowed between 09:00 pm and 07:00 local time, all traffic submitted during this time window will be queued and delivery will be attempted outside the time period.
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Religious, gambling political or adult traffic is prohibited.
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The use of generic Alpha Sender IDs is not recommended. Alpha Senders should be directly related to the message content.
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Please make sure to always refer to our Acceptable Use Policy for Messaging.
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For more information on Alpha Sender ID registration kindly reach out to alpha_sender_id@telnyx.com.
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