United Arab Emirates: SMS Guidelines

Sending SMS to United Arab Emirates? Check out our comprehensive guidelines to ensure compliance in United Arab Emirates.

Telnyx Engineering avatar
Written by Telnyx Engineering
Updated over a week ago

United Arab Emirates: SMS Guidelines

MCC: 424
Dial Code: 971

Alphanumeric Sender IDs are supported with registration. Alphanumeric Sender ID registration is required.

Information on Alphanumeric Sender ID registration:

Please complete the attached form (including signature, company letterhead and stamp) and return to alpha_sender_id@telnyx.com, along with a copy of your Business Registration or Certificate of Incorporation and the following information:

1) Sender ID to be registered
2) Message/Content Type - Transactional/Promotional/Notification
3) Message/Content example(s)
4) Company name (and Brand name if different)
5) Website of brand or company

6) Company Country of origin

7) Expected volumes per month

8) Email linked to your Telnyx account

Additional recommendations:

For promotional traffic, the suffix "AD" must be added to the Alphanumeric Sender for traffic distinction.

Promotional traffic is not allowed between 09:00 pm and 07:00 local time, all traffic submitted during this time window will be queued and delivery will be attempted outside the time period.

Religious, gambling political or adult traffic is prohibited.

The use of generic Alpha Sender IDs is not recommended. Alpha Senders should be directly related to the message content.

Please make sure to always refer to our Acceptable Use Policy for Messaging.

For more information on Alpha Sender ID registration kindly reach out to alpha_sender_id@telnyx.com.

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