MCC: 420
Dial Code: 966

Alphanumeric Sender IDs are supported with registration. Alphanumeric Sender ID registration is required.

Registration is only possible for International Brands.

For promotional traffic, the suffix "AD" must be added to the Alphanumeric Sender for traffic distinction.

If message content includes URLs, these must also be whitelisted as part of the Alphanumeric Sender ID registration process. The use of shortened URL links (bit links) is not allowed.

Gambling, political or adult traffic is prohibited.

Please make sure to always refer to our Acceptable Use Policy for Messaging.

For more information on Alpha Sender ID registration kindly reach out to

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