SMS & MMS Long Code Product and Carrier Fee Changes on Verizon
From Feb 1, 2020, all long code SMS and MMS terminating to Verizon will be moved to its new 10 digit long code (10 DLC) A2P service. The new service has been designed specifically for commercial long code messaging, and will provide improved stability and deliverability.
Along with this change, Verizon is implementing a surcharge of $0.0025 per mobile terminated SMS message and $0.005 per mobile terminated MMS message. The carrier fee is for SMS and MMS messages sent to Verizon numbers only, and is standard throughout the industry. That means all commercial long code traffic will be subject to the fee regardless of your provider. We’ll pass this fee through with no additional markup.
Questions? Check out our FAQs:
What is 10 DLC?
10DLC allows businesses to send application-to-person text messages (A2P) using local long codes. Traditionally, sending A2P messages to local long codes has been discouraged and disallowed according to CTIA guidelines.
Why is 10DLC being introduced?
Carriers like Verizon are introducing 10DLC to provide a sanctioned platform for businesses to send SMS and MMS messages. Their objective is to protect consumers from unwanted spam, while still allowing businesses to better connect with their customers.
Will there be a pre-vetting process for 10DLC?
Verizon does not include a pre-vetting process. However, there may be pre-vetting processes with future carriers implementing 10DLC.
What are the carriers charging?
Verizon is adding a surcharge of $0.0025 for SMS and $0.005 for MMS. There may be similar fees on other networks implemented in 2020. If that happens, we’ll let you know as soon as possible.
Does this affect (person-to-person) P2P traffic?
No, the surcharges and requirements for 10DLC don’t apply to P2P traffic.
What do I need to do?
You don’t need to take any action at all. There’s no change to your existing Telnyx numbers or account. Once the service launches, all your long code traffic to Verizon will automatically begin sending via the new 10DLC service.
If you have any other questions, you can chat to our support team 24/7 via your Mission Control portal.