Code | Reason | Explanation or Scenarios Where This Can Be Used |
701 | Prohibited Content; Cannabis | Any submission related to cannabis, including CBD, hemp, teas, beauty products, or derivatives, is subject to automatic rejection. This also includes shipping services. |
702 | Prohibited Content; Guns/Ammo | The sale of firearms and ammunition should have age verification. Educational content is acceptable if it does not engage in sales. |
703 | Prohibited Content; Explicit Sexual | Content promoting illegal sexual themes, non-consensual acts, or underage exploitation is prohibited. Includes content appearing family-friendly but containing adult themes. |
704 | Prohibited Content; Gambling | Covers participation in games of chance, including casino games, sports betting, lottery, and online gambling. Bingo promotions may be allowed under certain conditions with age gating. |
705 | Prohibited Content; Hate | Any form of hate speech, inappropriate content, or profanity is prohibited. |
706 | Prohibited Content; Alcohol (Age-Gated) | All content must adhere to laws and include a functioning age gate requiring date of birth verification at opt-in.
In this scenario, the website needs a DD/MM/YYYY age gate as opposed to "Are you ever 21?" button |
707 | Prohibited Content; Tobacco/Vape (Age-Gated) | Similar to alcohol, requires an age gate and legal compliance. |
708 | Lead Gen/Affiliate Marketing Prohibited | Prohibits the sharing or selling of information to third parties for lead generation.
Any mention of lead geenration or SEO on the website would lead to a decline of this nature. |
709 | Lead Gen/Affiliate Marketing Prohibited (High-Risk Financial Services) | Includes payday loans, non-direct lenders, debt collection, credit repair programs, and debt forgiveness services.
This includes Crypto related traffic or traffic related to stock trading. |
601 | Campaign Attributes Do Not Match Website and/or Sample Message Content | Business details on the website, attributes, and sample messages must be consistent.
If the Embedded Link/Embedded Phone number attributes are marked as YES, then the message samples must contain a link/phone number |
602 | Inaccurate Registration; Inconsistent Sample Message and Use-Case | Sample messages should align with the declared use-case.
Most common with a marketing use case chosen for the campaign that is not specifically mentioned in the Call to Action online or the Message Flow section in the campaign |
603 | Inaccurate Registration; Inconsistent Website and Sample Messages | The business shown on the website should match the sample messages provided. |
611 | Opt-in Message Requirements Not Met | Opt-in confirmation messages must include program name, message frequency, HELP instructions, opt-out instructions, and message/data rate disclosures.
Opt in must also meet express consent standard. IE, a checkbox next to the call to action verbiage |
710 | Reseller / Non-compliant KYC | The brand sending the messages must be the one registered, not the agency behind it. |
711 | Repeated Use of Same EIN for Multiple Brands | Requires a valid explanation for the repeated use of EINs. |
712 | Misleading Registration | Direct lenders and regulated entities must mark themselves as such during campaign registration. |
713 | Large Companies Using Non-Official Email Domains | Large companies should use official email domains to prevent fraud risks. |
801 | Not Sole Proprietor | The business does not meet Sole Proprietor (EIN) criteria set by TCR and mobile carriers. |
802 | Sole Proprietor Not Yet Authorized | Requires authorization from Syniverse to use Sole Proprietor cases. |
803 | Opt-in Language Required on Website | If the website requires a phone number for contact, it must include opt-in language. |
804 | Unable to Verify Website/CTA Information | Incomplete or inaccessible call-to-action (CTA) information on the website or broken links. |
805 | Non-Compliant Privacy Policy | The privacy policy must state that SMS opt-in data will not be shared with third parties. |
806 | Unable to Verify, Needs Compliant and Accurate CTA Information | The Message flow in the campaign or the Call to Action (in the website) do not contain either, HELP Language, STOP language, message frequency, data rates, or privacy policy link or language.
To fix, make sure that in cases of Verbal of opt in, the message flow section of the campaign has all the necessary language.
For online opt in, make sure the CTA contains all of the following elements: • Message Frequency Disclosure i.e "Message frequency may vary." • "Standard Message and Data Rates may apply" (if non-FTEU) • "Reply STOP to opt out" (Opt-out information may appear in the terms and conditions.) • "Reply Help for help" • Terms and Conditions OR link to Terms and Conditions (not a pop up) • Privacy policy OR link to a privacy policy |
851 | Privacy Policy and Opt-in Confirmation Requirements Not Met | Privacy policy must include disclaimers about third-party data sharing, and opt-in messages must include program name, opt-out instructions, and support contact details. |
852 | Privacy Policy Compliance Missing | Privacy policy must clearly indicate that mobile opt-in data is not shared with third parties. |
861 | CTA Information Incomplete | The CTA must contain program name, message frequency, opt-in disclosures, and links to terms & conditions. |
807 | Unable to Verify, Inauthentic Website | Specifically for real estate and insurance companies using incomplete websites that don’t allow business verification. |