New Mandatory Process Update for New AND Existing Short Codes
The Short Code Registry has introduced a new process for both ordering and renewing existing leases on Short Codes.
Starting now for New Short Code orders and on January 15th, 2025 for all existing short code renewals, Brands and their Content Providers will have to be registered with the Short Code Registry. For Telnyx customers going through Brand Registration we will need:
Brand Registration Form
Content Provider Form
Complete an email verification by the brand contact and Content Provider contact. The verification email will be sent by certify@aegismobile.com.
For new Short Code Orders we will not be able to procure the short code itself until the brand registration and Content Provider registration is complete. The one caveat to this is that we can procure a "parked" short code which cannot be used for messaging during the process but the Short Code will not be able to achieve an "active" status where messages can be sent until the brand and content provider registration is complete.
A brand is the perceived sender of the messages (like Nike sending text messages about shoes) and the content provider is the entity which develops and types the content into the application to send (like a marketing agency hired by Nike). They can be the same entity.
For existing short code renewals, brands that do not complete this process by January 15th, 2025 will have a sixty (60) calendar day period after the auto-renewal date of the code to provide the requisite fields. Those short codes that are not updated with the requisite information within this timeframe will be subject to compliance enforcement and may be suspended or terminated.
To get an up to date Brand Registration or Content Provider Form or with any other questions please reach out to us at Shortcode@telnyx.com.