Short Code Quick Reference Guide
The information presented below is current as of November 2024
SUBSCRIPTION PROGRAMS
Call to Action (CTA):
User must consent to opt-in. Language needs to:
Be clear
Include product description
Message & data rates may apply
Message frequency
Opt-out instructions
Privacy policy or link to privacy policy
Link to complete terms & conditions (T&Cs)
Customer care instructions
Reply HELP to [10DLC or toll-free #, website, or support email address]
If displaying HELP keyword, include 10DLC with it
Opt-in Confirmation Prompt (Optional):
Program brand name and/or product description
Response command (Ex: Reply Y or PIN)
Welcome Message:
Program brand name and/or product description
Message frequency
Message & data rates may apply
Customer care contact info (Reply HELP for help, toll-free #, website, or support email address)
Ongoing Broadcast Copy:
Program brand name and/or product description
Opt out information
ONE-OFF PROGRAMS
Call to Action (CTA):
Product description
Msg & data rates may apply
Privacy policy or link to privacy policy
Link to complete terms & conditions (T&Cs) OR customer care instructions
Reply HELP to [10DLC, toll-free #, website, or support email address]
If displaying HELP keyword, include 10DLC with it
One-Off Reply:
Program brand name and/or product description
TERMS & CONDITIONS
Terms may be full on CTA if the HELP disclosure includes the 10DLC or a form of customer care (toll-free #, website, or support email address).
If terms are not in full on CTA, the following is required:
Program brand name and/or product description
Message frequency (only for subscription)
Msg & data rates may apply
Customer care contact info (Reply HELP for help, toll-free #, website, or support email address)
PRIVACY POLICY
Any language that hints or states personal info is shared or sold to third parties for marketing purposes is not allowed.
No share–no disclose–no transfer.“We respect your privacy” or “we do not share data” is not sufficient.
Must state that messaging application data will not be shared with third parties for marketing purposes.
T-Mobile Notes
The following use cases require additional complexity and review:
Political campaigns
Shopping cart reminders
Donations
Consistency throughout the brief is required. The following must match in the messaging, the CTA, and the terms page:
Program description
Message frequency
Note:
These (gray) marketing for financial institutions is not allowed (even at a direct lender).
Verizon Notes
For OTP/2FA, there must be an alternative way to receive the passcode (ex: email).
Content that must be avoided:
Abandoned cart
Financial incentives
Financial aid
(remove industry speak, loan type, link to secure instrument)
Collections are not allowed